No B.S. Guide to Brand-Building by Direct Response The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

"Millionaire maker Dan S. Kennedy and co-founders of Iron Tribe Fitness, Forest Walden and Jim Cavale, debunk branding lies and myths and reveal the truth behind the power, value, creation, and care and feeding of brand identity for products, services, small businesses, and entrepreneurs"--