Naomi Klein

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture

Taking Aim at the Brand Bullies

No Logo

Joasia Fidler-Wieruszewska

Yet rereading No Logo after ten years provides many reminders that success in branding can be fleeting, and that nothing is more fleeting than the quality of being cool. 

We were focused squarely on the rules of game, and how they had been distorted to serve the narrow interests of corporations at every level of governance from international free-trade agreements to local water privatization deals.

we embraced that complexity because we were finally looking at systems, not just symbols.

No Logo quotes

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