
Nobody Wants to Read Your Sh*t Why That Is And What You Can Do About It
Reviews

Not bad, moves fast, but not really my cup of tea either.



















Highlights

A concept takes a conventional claim and puts a spin on it. A concept establishes a frame of reference that is greater than the product itself. A concept sets the product in a context that makes the viewer behold the product with fresh eyes — and perceive it in a positive, compelling light. A concept frames (or, more frequently, re-frames) the issue entirely.

When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you.