Richard H Thaler

Cass R Sunstein

NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Improving Decisions About Health, Wealth and Happiness

Nudge

Nudge users to visualize doing an action and to create a plan. How might we nudge users to question, consider, and create plans? 

Selena Yang

The idea for these follow-up questions came from research by psychologist Peter Gollwitzer, who found that people were more likely to fulfill their goals if they had made explicit "implementation intentions." The theory worked well in this situation. Prompting voters tour out by 4.1 percentage points!

Examples of investment goods: exercising, flossing, and healthy eating. Costs are borne immediately but the benefits are delayed.

Self control issues are more likely to arise when chooses and their consequences are separated in time. 

With respect to health, romance, and money, it is not at all hard to exploit people’s lack of information. If one of those things is at stake, companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring. And they certainly try to create informational cascades and sometimes they succeed.

Nudge quotes

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