Name: Pandeymonium
ISBN: 9780670088591

Piyush Pandey

Piyush Pandey on Advertising

Pandeymonium

A fun, behind-the-scenes look at how some iconic Indian ads came to life. Light, engaging, and honestly - I picked it up because he’s from Jaipur.

Tanishq Khandelwal

Sanat Gersappa

A nice, entertaining read from one of India's greatest ad professionals. I particularly liked his simple, straightforward style and anecdotes. A great account of how someone can rise from humble roots through hard work, thinking outside the box and learning from everyone and everything along the way.

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Pandeymonium Piyush Pandey on Advertising

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