Patrick McGee

Apple in China

Western PC companies were shifting to China because of what was available; Apple shifted because of what was possible.

Fighting for excellence is about resisting the gravitational pull of mediocrity.

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

It was what the Chinese with money wanted. Because it was a symbol. It wasn’t even the phone—it was the symbol of the phone.

It’d be like being one of the first people with a car instead of a riding a horse on a muddy stream.

If you make an organization choose, they will choose profits

... that the value of working with Apple was the learning.