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Fundamentals of Marketing 2e

Fundamentals of Marketing 2e

Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse — 2021
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
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