Paula Scher Works

This definitive, chronological visual record spans Paula?s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram. 0The monograph is also a visual record of contemporary New York?s urban fabric, indelibly transformed by the designer?s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack. 0Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. 0A large section is devoted to the designer?s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work. 0The book also provides the most up-to-date look at Paula?s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy.