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European Retail Research

European Retail Research 2010 I Volume 24 Issue I

Dirk Morschett, Hanna Schramm-Klein, Bernhard Swoboda, Thomas Rudolph, Peter Schnedlitz — 2010
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
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