Pharrell

Pharrell A Fish Doesn't Know It's Wet

This book highlights recent projects, designs, and collaborations for Chanel, Moncler, Moynat and Adidas and features Pharrell's pioneering work with visual artists including JR, Alex Katz, MR and Daniel Arsham. But at the heart of it all is the visual language that Pharrell has built around his Ice Cream/Billionaire Boys Club clothing line, which integrates a sophisticated approach to streetwear into the design of apparel, accessories, limited-edition toys and skate graphics. The worldwide success of the song "Happy" and his soundtrack and production credit for the Oscar-nominated film Hidden Figures bookend a volume wholly devoted to Pharrell's mastery of artistic collaboration. Straddling the intersection of art, design and hip hop, Pharrell's creative output is without peer or precedent. By playing off different disciplines--music, fashion, and contemporary art--and using each as an element in the other, Pharrell has redefined the role of the contemporary recording artist, blazing a trail for other musicians and prominent cultural figures. Expanding on themes covered in Places and Spaces I've Seen, the new book gathers a new group of collaborators. Engaging Pharrell in conversation, talents as diverse as Karl Lagerfeld, Takashi Murakami, and Lebron James, provide context and position Pharrell's work within contemporary visual and material culture.
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