Phil Knight

  Knight povesteşte despre numeroasele riscuri cu care s-a confruntat, despre eșecurile zdrobitoare, despre concurenții nemiloși, despre numărul mare de sceptici, dușmani și bancheri ostili, dar și despre numeroasele sale triumfuri emoționante și reveniri spectaculoase. Dar mai presus de toate, Knight evocă relațiile fundamentale, care au constituit inima și sufletul Nike, cu fostul său antrenor de atletism, irascibilul și charismaticul Bill Bowerman, și cu primii săi angajați, un grup pestriț de neadaptați și savanți, care a devenit rapid o frăție în centrul căreia se afla swoosh.

Împreună, valorificând puterea electrizantă a unei viziuni îndrăznețe și o credință împărtășită în puterea mântuitoare, transformatoare a sportului, au creat un brand și o cultură care a schimbat totul.

Unul dintre cei mai influenți oameni de afaceri din lume, Phil Knight este fondatorul Nike, Inc. A fost CEO al companiei din 1964 până în 2004 și președinte al consiliului de administrație până în 2016. Trăiește în Oregon împreună cu soția lui, Penny.

Shoe Dog. Memoriile creatorului Nike

Piet Terheyden

Not until I left for Japan, not until I kissed my fiancée good-bye and promised to write as soon as I got there, did the full reality, with all its dimensions and contours, hit me. I had more than a fiancée, a lover, a friend. I had a partner. In the past I'd told myself Bowerman was my partner, and to some extent Johnson. But this thing with Penny was unique, unprecedented. This alliance was life-altering. It still didn't make me nervous, it just made me more mindful. Id never before said good-bye to a true partner, and it felt massively different. Imagine that, I thought. The single easiest way to find out how you feel about someone. Say goodbye.

Manasi Gajjalapurna

Let everyone else call your idea crazy....just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

He always had some new design, some new scheme to make our shoes sleeker, softer, lighter. Especially lighter. One ounce sliced off a pair of shoes, he said, is equivalent to 55 pounds over one mile. He wasn’t kidding. His math was solid. You take the average man’s stride of six feet, spread it out over a mile (5,280 feet), you get 880 steps. Remove one ounce from each step—that’s 55 pounds on the button. Lightness, Bowerman believed, directly translated to less burden, which meant more energy, which meant more speed. And speed equaled winning.

Kay so Queso

There is a primal urge to compare everything—life, business, adventures of all sorts—to a race. But the metaphor is often inadequate. It can take you only so far.

Cassandra Tang

What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.

The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line. Whatever pleasures or gains you derive from the act of running, you must find them within.

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

Shoe Dog. Memoriile creatorului Nike quotes

Join the club