Name: Propaganda
ISBN: 9780970312594

Edward L. Bernays

With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.

Propaganda

Shaked

Sean Wilson

Very clearly written, and straight to the point. Bernays dispassionately discusses the mechanisms of propaganda (whether for good or ill).

woahluv

Dylan Garrett

Interesting perspective from the architect of modern Public Relations. It was especially interesting to see him push for the continued use of the term "propaganda" even as the term was starting to gain its modern negative connotations. Ultimately, as suggested in the introduction, this seems to be more of an advertisement for Bernays and his PR services than anything else, offering arguments that business, political, and social leaders could use to convince themselves of the morality and necessity of propaganda in a modern democracy.

Sivani

Bakiel Ledu

Lara Ximenes

Rustė Tervydytė

Ilja Panic

Felix Jamestin

Spencer Turney

Un document édifiant où l'on apprend que la propagande politique au XXe siècle n'est pas née dans les régimes totalitaires, mais au cœur même de la démocratie libérale américaine. Texte présenté par Normand Baillargeon, philosophe, professeur à l'université du Québec à Montréal, et auteur d'un Petit cours d'autodéfense intellectuelle paru chez Lux en 2007.

comment manipuler l'opinion en démocratie

Sophie Villeneuve

Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual.

Propaganda

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