Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi

Distinguishing Among Multiple Mechanisms of Social Contagion

Social Learning Versus Normative Legitimation in New Product Adoption

Distinguishing Among Multiple Mechanisms of Social Contagion Social Learning Versus Normative Legitimation in New Product Adoption

Radha Iyengar, Christophe Van Den Bulte, Jeonghye Choi — 2011

Deep cut – we couldn't find a description for this book.