How to Stand Out Proven Tactics for Getting Noticed

Rob Yeung, the author of How to Win offers hands-on knowledge and exercises to help you start standing out in business through ambition and innovation, rather than relying on legacy and scale. He shows you how to out-think the competition, focus on growth markets, and embrace technology in a more human way. How to Stand Out is divided into two parts — Part One delves deeper into the definition of a gamechanger, and offers information that will help you generate your own innovative business concepts. Part Two introduces you to over 100 case studies across a variety of sectors, offering a detailed look at how some of today's most impressive gamechangers have achieved their success. How to Stand Out: The New Rules of Getting Noticed has the power to guide you in revolutionizing your company's brand and your career by jumping into a whole new game.