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Strategy Maps
Converting Intangible Assets Into Tangible Outcomes
Thomas H. Davenport,
Robert S. Kaplan,
David P. Norton,
ROBERT S AUTOR KAPLAN,
Robert E. Kaplan,
David P.. Norton
—
2004
The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.
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