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Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

Robyn Spizman, Rick Frishman — 2008
Outlines sixteen strategies for achieving business success by effectively attracting, impressing, and retaining customers, in a guide that reveals how to transform a service or product into a dynamic brand with a loyal customer base.
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