Experimental Formats Books, Brochures, Catalogues

Experimental Formats 2 builds on the earlier "Experimental Formats," exploring every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate experimentation in this field, showcasing projects that stand out on their physical merits alone. Looking at proportions, formats, materials, printing, folding and binding, this book offers designers inspirational new ideas for practical application. It also explores exciting material innovations such as tear-proof "plastic," paper, and PVC, gelling agents, luminescent inks, concertina folds, single-screw and press-stud binding. Features Hideki Nakajima's water-droplet mirrorboard cover, the take-out carton cover of Fabrica's "2398 gr," and Carsten Nicolai's use of acetate sheets for image builds and changes.