Name: Waste-Free World
ISBN: 9780593191842

Ron Gonen

How the Circular Economy Will Take Less, Make More, and Save the Planet

Waste-Free World

The next revolution in business will provide for a sustainable future, from founder, CEO and circular economy expert Ron Gonen Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. The Waste-Free World makes a persuasive, forward-looking case for a circular economic model, a “closed-loop” system that wastes no natural resources. Entrepreneur, CEO and sustainability expert Ron Gonen argues that circularity is not only crucial for the planet but holds immense business opportunity. As the founder of an investment firm focused on the circular economy, Gonen reveals brilliant innovations emerging worldwide— “smart” packaging, robotics that optimize recycling, nutrient rich fabrics, technologies that convert food waste into energy for your home, and many more. Drawing on his experience in technology, business, and city government and interviews with leading entrepreneurs and top companies, he introduces a vital and growing movement. The Waste-Free World invites us all to take part in a sustainable and prosperous future where companies foster innovation, investors recognize long term value creation, and consumers can align their values with the products they buy.

The Waste-Free World

A good primer on the circular economy in the 2020s. Akin to a sequel for Cradle to Cradle.

Waste-Free World How the Circular Economy Will Take Less, Make More, and Save the Planet

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