Starting With the Shopper Research Insights for Winning at Retail

Starting with the Shopper shares insights, case studies, and lessons learned from thousands of studies conducted by Perception Research Services, the global leader in packaging and shopper marketing research.Readers will learn what works in stores, in home, and online and understand how best to apply shopper research to drive and measure success. They will also gather many actionable insights on key shopper marketing challenges including breaking through cluttered stores and shelves, making complex brands easily shop-able, connecting with shoppers on an emotional level, optiimizing in-store and on-pack messaging, facilitating the online shopping experience, and developig effective global packaging.