True Story

True Story How a Pulp Empire Remade Mass Media

Focusing on Bernarr Macfadden, a bodybuilder turned publishing mogul, Shanon Fitzpatrick charts the rise and export of US mass media and consumer culture. Macfadden's magazines--featuring fitness tips, celebrity gossip, and sensational "true" stories--created an enduring editorial template and powered worldwide demand for interactive American media.
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