Shoe Dog
Daring
Thought provoking
Visionary

Shoe Dog A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
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Cristian Garcia@cristian
5 stars
Feb 5, 2023
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Keven Wang@kevenwang
3 stars
Feb 4, 2023
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Martin@martin_dasso
5 stars
Jan 29, 2023
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Mitul Shah@ms
4 stars
Jan 28, 2023
Daring
Visionary
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D@belle911
4 stars
Jan 24, 2023
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Simao Freitas@simao
5 stars
Jan 19, 2023
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poprika@poprika
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Jan 15, 2023
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Azhar@scorlantino99
3 stars
Jan 5, 2023
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Mudita@muditasis
3 stars
Dec 28, 2022
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Alexandra Sklar@alexandrasklar
5 stars
Dec 17, 2022
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Neil Murray@neilswmurray
5 stars
Oct 6, 2022
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Jonas Derz@parrawestend
4 stars
Sep 10, 2022
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Colin@saeculara
4 stars
Aug 30, 2022
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Todd Luallen@tluallen
4 stars
Aug 29, 2022
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Re De@rede
5 stars
Aug 27, 2022
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Wouter ter Keurs@wouter
5 stars
Aug 15, 2022
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H. Kamran@hkamran
4 stars
Aug 14, 2022
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Vince Nguyen@vincenguyen
5 stars
Mar 19, 2022
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Sophie Hutchings@musingsbysophie
5 stars
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Heini Zachariassen@heini
4.5 stars
Mar 3, 2022
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Sabina @sabina4
5 stars
Feb 25, 2022
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laura straub@straubystraub
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Feb 23, 2022
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Nat Welch@icco
5 stars
Dec 29, 2021
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Omar Fernandez@omareduardo
4 stars
Dec 10, 2021

Highlights

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JC@tbg
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Piet Terheyden@piet
Photo of Piet Terheyden
Piet Terheyden@piet
Photo of Piet Terheyden
Piet Terheyden@piet