Italian Style Fashion Since 1945

"This lavish book is a glamorous, comprehensive look at Italian fashion from the end of the Second World War to the present day. The story is explored through the key individuals and organizations that have contributed to Italy's reputation for quality and style. The book showcases the exceptional range of techniques, materials and expertise for which the 'Made in Italy' brand has become renowned. Essays from experts working in Britain and Italy reveal the reputation and craftsmanship of the fashion industry, documenting Italy's dramatic transition from post-war ruins to the luxury paraded in the landmark 'Sala Bianca' catwalk shows held in Florence in the 1950s, which propelled Italian fashion onto the world stage. During the 1950s and '60s the many Hollywood films that were shot on location in Italy had an enormous impact on fashion as stars such as Audrey Hepburn and Elizabeth Taylor became style ambassadors for Italian fashion, fuelling a keen international appetite for luxurious clothing made in Italy. Designers and labels featured include Simonetta, Emilio Pucci, Sorelle Fontana, Valentino, Gucci, Missoni, Giorgio Armani, Dolce & Gabbana, Prada and Versace, through to the next generation of fashion talent."--Dust jacket.