Simon Sinek

Suggesting that successful businesspeople and companies share a common inspiration that motivates them to perform beyond standard levels, an anecdotal reference explains how to apply the author's principles of "why" to everything from working culture to product development. A first book.

How Great Leaders Inspire Everyone to Take Action

Start with why

I haven't think it that way. That remind of the team behind the browser Arc: the founder said una podcast that they were optimizing for feelings. Although is feels romantic, they actually measured that Why using an engagement metric called D5D7.

Dewith

Because he figured out how to measure a value he holds dear, that value is embraced. 

Start with why quotes

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