Blue The Color of Noise

The music. The mix. His life. "Sometimes I think my whole life can be seen through shades of blue..." —Steve Aoki BLUE is the remarkable story—in pictures and words—of Steve Aoki, the superstar DJ/producer who started his career as a vegan straightedge hardcore music kid hellbent on defying his millionaire father, whose unquenchable thirst to entertain—inherited from his dad, Rocky Aoki, founder of Benihana—led him to global success and two Grammy nominations. Ranked among the top ten DJs in the world today, Grammy-nominated artist, producer, label head, fashion designer, philanthropist and entrepreneur Steve Aoki is an authentic global trendsetter and tastemaker who has been instrumental in defining contemporary youth culture. Known for his outrageous stage antics (cake throwing, ‘rave rafting’, champagne spraying, and the ‘Aoki Jump’) and his endearing personality, Steve is also the brains behind indie record label Dim Mak, which broke acts such as The Kills, Bloc Party, and The Gossip. Dim Mak also put out the first releases by breakout EDM stars The Chainsmokers and The Bloody Beetroots, as well as the early releases for Grammy-nominated artist Iggy Azalea, in addition to EDM star Zedd and electro duo MSTRKFT. In BLUE, Aoki recounts the epic highs of music festivals, clubs and pool parties around the world, as well as the lows of friendships lost to drugs and alcohol, and his relationship with his flamboyant father. Illustrated with candid photos gathered throughout his life, the book reveals how Aoki became a force of nature as an early social media adopter, helping to turn dance music into the phenomenon it is today. (His performances are watched by millions in person and online at events such as Tomorrowland, Electric Daisy Carnival, Ultra Music Festival, and many more) All this, while remaining true to his DIY punk rock principles, which value spontaneity, fun and friendship above all else—demonstrable by the countless cakes he has flung across cities worldwide.