The Way to Design

"He 21st century will be the designer's century, because the most interesting innovation is happening at the top of the stack-at the interface with end users-where technology meets design, and where a swipe right or a hold might decide the next breakout business. Based on interviews with scores of design thinkers and designers-turned-entrepreneurs, The Way to Design sketches out the path to scale up from designer to designer founder. And drawing from his years as an IDEO product designer and his own experiences launching, running, and investing in startups, Foundation Capital general partner Steve Vassallo shares lived-in advice on how to create design-led organizations.This book is for entrepreneurial designers who want to know what it takes to start a company, and for non-designer entrepreneurs and executives who want to understand how to make design a core value of their business"--www.amazon.com.