Name: Talking to Humans
ISBN: 9780990800927

Tom Fishburne

Giff Constable

Frank Rimalovski

Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

Success Starts with Understanding Your Customers

Talking to Humans

Cristian Garcia

A great concise reading on how to approach users in order to develop new products.
The book is easy to digest, pragmatic and very handy to be used on a day to day basis. The appendix at the end is equally valuable and has a lot of examples and frameworks to work with.

iga gawronska

It was super easy to read, well explained and entertaining. I will recommend this book to my UX students. It makes discovery feel approachable and digestible. Great one for anyone starting in UX or setting up their own business.

Nathan

really fun and beneficial to read the scenario that the writers built.
the core values of the book is extremely illustrative and well sorted.
it largely reminds me of the dos and don’ts from the book the mom test

Talking to Humans Success Starts with Understanding Your Customers

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