Name: The new elite
Rating: 3 (1 reviews)
ISBN: 9780814400487

Taylor, Jim

inside the minds of the truly wealthy

The new elite

Hatem Abdelmowgoud 

I have my doubts about how accurate the data is and how it was collected. Also, the fact that the book was written by 3 marketeers biased towards the wealthy makes me more and more skeptic about the whole rhetoric.

Some of the tables and graphs are not well documented/credited so I don’t really know how accurate the info is. In some graphs the numbers just don’t add up I did’t really know how to interpret the data.

However inaccurate the data, the book presents some very interesting insights. If I looked over the marketing stunts of the authors, I find it very useful to study the wealthy and their lives and how they accumulated their wealth.

At the beginning of the book, there were many references to other books about various topics like economics, history, and marketing who I find to be great selection of books actually.

The part about the wealthy spending habits is very informative. Despite the fact that the distinction between passion shopping and logic shopping is obvious, some of the insights in the book were unusual and and unpredicted. It’s clear that conventional wisdom on shopping habits doesn’t always apply to the wealthy.

I think the best part was the psychological analysis of the apprentices (the new wealthy) and how they may lose family and friendships and seek the “stealth-wealth” mode out of fear of bankruptcy.

Overall, the segmentation of wealthy done by the authors gives a very deep insight into the minds of the wealthy and why they behave differently.

The new elite inside the minds of the truly wealthy

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