Name: The Art of Social Media
ISBN: 9781591848073

Guy Kawasaki

Peg Fitzpatrick

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

Power Tips for Power Users

The Art of Social Media

Patrick Anquetil 

Piotr Kulpinski

John Elbing

Iulia Lupu

The purpose of this book is to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or an organization. To make our perspective clear, Peg and I are in the trenches of social media, not in a 'war room' back at headquarters. We acquired our knowledge through experimentation and diligence, not pontification, sophistry, and conference attendance. There are more than one hundred tips in this book. You don't need to do every one right away or even ever, so take a deep breath. But there is nothing in this book that isn't tactical and practical, because that's the kind of people we are.

The Art of Social Media Power Tips for Power Users

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