Seth Godin

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

A Little Book that Teaches You when to Quit (and when to Stick)

The Dip

It had some good nuggets of information but, overall, was repetitive. I appreciate the brevity, but any support for the central themes of the book were so vague that it offered little practical help. 

Nathan Davis

Felipe Saldarriaga 

short and enlightening reflexive book not only for a personal way 🤔

Andy Sporring

Jk Jensen

I really, really appreciate a short book. But The Dip was just reasonable. I didn't feel like Godin provided either scientific or anecdotal insight that helped me to actually know when to quit or not. It seemed more like a book that was focused on simply convincing you THAT you shouldn't always quit or always press forward rather than teaching you WHEN to do so. At the end of it I was left wanting more. Short books are awesome, but not at the cost of teaching the lesson that the book's cover claims to teach.

brendan sudol

‘The Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.’

‘The Dip creates scarcity; scarcity creates value.’

‘As the Declaration of Independence warns us, “all experience hath shewn that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.”’

‘In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.’

Dave Konopka

Super quick read. It comes off a little brash at first with its message about being the best. It provides a powerfully simple set of tools for discerning worthy challenges from wasted effort.

Jeremy Cote

Just a fantastic book. Like Seth Godin's blog, the message is short and on point. I loved that the book didn't go on for hundreds of pages, and instead delivered a big impact in a small package. The reading went smoothly, and it made me ask a lot of good questions.

Erica Pisani

Florian Hasubick

Tony McCollum

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com) Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. 'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly)

The Dip A Little Book that Teaches You when to Quit (and when to Stick)

Reviews