Name: The Halo Effect
ISBN: 9781476784038

Phil Rosenzweig

Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.

. . . and the Eight Other Business Delusions That Deceive Managers

The Halo Effect

Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally prioritize strong leadership and clear strategies as well as high profits. 40,000 first printing.

... and the Eight Other Business Delusions That Deceive Managers

JM Benedetto

Philip M. Rosenzweig

Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

The Halo Effect . . . and the Eight Other Business Delusions That Deceive Managers

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