Seth Godin

Argues that a certain level of risk and creativity in business are essential in the current economy, and discusses the author's claim that innovative, artistic methods towards business will help readers succeed.

How High Will You Fly?

The Icarus Deception

Jeremy Cote

Like usual, Seth Godin does it again. The book was another fantastic collection of interesting thoughts on art and doing the work that matters. It forces you to think and confront the difficult work that you need to do. It made me reflect, and I think that's the most important thing.

I highly recommend the book to anyone looking to make a difference.

Olatunde Ologundudu 

Tony McCollum

Mark Palfreeman 

Keven Wang

Rohan Uddin

Andy Sporring

Nick Copelin

Ahmed Salem

What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun. The new truth: It's better to be sorry than safe. You need to fly higher than ever. In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference. The time to seize new ground and work without a map is now. So what are you going to do?

Jacob Munk-Stander

Matt Maldre

Joseph

luis martins

Kevin S Perrine

Eric Walker

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

David

Grady Scott Weston

Jack Baty

The Icarus Deception How High Will You Fly?

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