Name: The Iconist
ISBN: 9781948836418

Jamie Mustard

Through pop culture and historical narratives, branding expert and TED speaker Jamie Mustard explains why certain things stand out, stick and endure in the mind--and why others do not.

The Art and Science of Standing Out

The Iconist

Rebeca Keren Nuñez

** Thanks to Netgalley and the publisher for providing me with the digital copy of this book in exchange for my honest review **
Hay varios de los conceptos, que no representan una gran novedad, pero debo decir que igualmente la forma en la que están trabajados es novedosa. La lectura es fácil y amena, para nada dificultosa. Lo recomiendo.

The Iconist The Art and Science of Standing Out

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