Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test

Sven Schmidt

Rutik 

The measure of the usefulness of an early customer conversation is whether it gives us concrete facts about our customers' lives and world views.

It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution

You want facts and commitments, not compliments.

you don’t need to end up with what you wanted to hear in order to have a good conversation. You just need to get to the truth.

The Mom Test quotes

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