Eric Schmidt

Jared Cohen

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

Reshaping the Future of People, Nations and Business

The New Digital Age

Bryan Alexander

This is a tricky book to categorize and review, because it's not clear what The New Digital Age is supposed to be. I think I figured it out in the end, but that doesn't help too much.

The book seems to be a futures work, exploring what's coming next with technology. But it's also written by two people whose identities call that into question: Jared Cohen, the head of Google's Ideas lab (now "Jigsaw"), and Eric Schmidt, the head of Google (and now Alphabet). Cohen did some work in foreign policy circles, which leads the reader to view New Digital Age as about geopolitics, which is also is. Indeed, much of the book is about politics. Schmidt's co-authorship makes us consider this a kind of corporate manifesto or vision statement, which the book also is, although more quietly. That's quite a multi-headed beast to take home from the library (an institution pretty much invisible in the book).

So how does NDA (heh heh) work? Each chapter focuses on likely technological developments in the near and medium-term future within a specific domain: identity, journalism, international relations, revolutions, terrorism, war, and national reconstruction. The time scale is a bit hard to parse; I'm guessing somewhere between tomorrow and 2050. It's not a scholarly book, as it doesn't engage with debates and soft-pedals research. It's more like a big, rich op-ed, or series of blog posts. 

There are some fun futures ideas, like parents picking childrens' names based on how they work with search engines (37-8). I might use their "virtual kidnapping" term (154), which neatly adds pungency to the problem of identity theft. We could see international data verification monitoring teams (194) and the informative haptic battle dress (203-4) occur. International treaties regulating drones (208) seem likely, as are increasingly engaging shadow or exile governments (229-230)..

NDA takes pains to not be too optimistic or utopian. Although the authors conclude on a note of networked technology bringing humanity more good than ill, each chapter offers problems that Android can't solve. Nations will be balkanized (92). Cyberwar will ramp up (103ff). Revolutions will be partly sparked by digital tools, but end messily (130ff). "Generally, the logic of security will always trump privacy concerns." (175) The efficacy of phones-for-arms deals is "unclear" (248). We will all likely live within a "digital caste system" (!) (254).

The book has multiple contradictions and strange passages. Early on (54) it suggests criminal processes will move from the local to the global; later on (249-50), the reverse. Social media barely appears (perhaps a reaction to the spectacular flameout of G+). For instance, a futures-oriented discussion of communication about diaspora populations (223-4, 230) ignores how crucial is social media to already making that happen.

Education - a major focus for my attention - barely appears in the book, which is odd, given Silicon Valley's interest in revising .edu, and Democrats' putative support for schooling. We get a brief glance towards the Khan Foundation (21) and not much more. Libraries don't exist - not in the future, but in the text. Ditto museums. I'm honestly not sure what to make of this.

Also lacking is any serious discussion of economics. We don't learn much about transformations to labor or finance. Labor unions don't appear. (Cf the caste comment?)

NDA has an odd fascination with political figures. It draws on Rwanda's president Paul Kagame without really mentioning the many problems of his often horrific regime (245ff) . Like Hillary Clinton, Schmidt and Cohen rely fondly and uncritically on Henry Kissinger (148ff). The authors are far more skeptical of Julian Assange. Kissinger over Assange: now there's a political stance in a nutshell. 

What is perhaps most disappointing is how pedestrian the book turns out to be. Almost all of its points and references are familiar to anyone paying attention to technology. Yes, drones are becoming more important. Hacking is rising. Many governments are using the internet to crack down on dissidents. Terrorists and insurgents are likely to combine virtual with physical attacks. Etc. NDA seems intended not for technologists, but for tech-clueless policymakers.

So what does this tell us about Google? Explicitly, not much. The book doesn't reference Google's sprawling digital empires, not does it criticize the entity's major competitors, Apple and Facebook. Few companies appear, actually. There isn't much about current business or economics. Instead NDA celebrates entrepreneurship and business opportunities to come. Is that the voice of a Google seeing itself beyond mere competition, becoming a force of nature? Along those lines, the book repeatedly insists on internet connections growing, suggesting Google will keep on with its various projects (Fiber, Loon) to boost people online. Recurring recommendations in favor of strong, persistent digital ID, like India's Aadhaar (78), imply that Google hasn't given up on that drive, no matter what happened with Google+. 

But this book isn't just about Google. It's very much about America as superpower. As Assange fumes in his review, “THE New Digital Age” is a startlingly clear and provocative blueprint for technocratic imperialism, from two of its leading witch doctors, Eric Schmidt and Jared Cohen, who construct a new idiom for United States global power in the 21st century. Jared Cohen worked for both the George W. Bush and Barack Obama administrations, the latter close to Hillary Clinton. So NDA really tells us much about what a likely Clinton(2) White House will try to accomplish. That includes an aggressive foreign policy (don't miss the Kissinger link), expanding internet connections, trying to forestall radicalization, growing state power (note the Steven Pinker-informed chapter 6), and accepting both data and income inequality (don't miss that caste system line). I wonder if NDA actually points to stepping back from Responsibility to Protect and towards a concern with ethnic and gender identity:We believe that, in the future, massacres on a genocidal scale will be harder to conduct, but discrimination will likely worsen and become more personal. (184) We've seen strong signals of the latter in the Clinton primary campaign this past year.

Put Google and the Department of State together and you have a glimpse of emerging and aspirational American hyperpower: confident, thoroughly global, combining virtual technology with soft and very hard power. Or that's the vision offered by these two authors. Consider it a pitch for positions and influence within the second term Obama administration (the book appeared in 2013), or for next year's Hillary Clinton administration.

So can I recommend The New Digital Age? Sort of. NDA is a fascinating historical document, pointing to the confluence of digital business and American governmental power. It's a post-utopian book, showing us a different way forward than some Silicon Valley boosters commend.

If you are a policymaker, or someone who feels unfamiliar with current technology trends, the book will be useful.

The New Digital Age Reshaping the Future of People, Nations and Business

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