Name: The Ultimate Question 2.0
ISBN: 9781422173350

Rob Markey

Frederick F. Reichheld

Previously published under title: Ultimate question.

How Net Promoter Companies Thrive in a Customer-driven World

The Ultimate Question 2.0

Nast

It is astonishing to realize how aligned are the leading management innovations nowadays. Agile Frameworks, Lean Six-Sigma, Lean Startup, Customer Development. Reads from these disciplines share many principles. In the core of them is customer centrism as the single main indicator of health in an organizations. These organizations focus on building systems that are continuously learning and improving towards the perfect (ideal) service and product.

Net Promoter Score and System is a sharp toolkit to help business achieve better results by doing good for their customers and employees.

The Ultimate Question 2.0 How Net Promoter Companies Thrive in a Customer-driven World

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