Name: The Victory Lab
ISBN: 9780307954794

Sasha Issenberg

A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost.

The Secret Science of Winning Campaigns

The Victory Lab

An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.

The Victory Lab The Secret Science of Winning Campaigns

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