Think Simple How Smart Leaders Defeat Complexity

Bestselling author of "Insanely Simple," shows how any company can leverage the power of simplicity-based on exclusive insights from business leaders around the world. Segall's interviews with leaders from more than forty diverse companies demonstrate the power of simplicity on multiple levels. He distills the philosophies and methods of successful companies into nine useful chapters, each of which explores a key component of simplicity-mission, culture, leadership, brand, scale, streamlining, team, love, and instinct. Print run 35,000.