This is Service Design Thinking Basics, Tools, Cases

I heard about service design back in Italy. I actually didn't understand what it meant. For me, it was marketing. It was design thinking. It was "smoke". However, I kept this book under the radar for later reading. It took a week to finish this book, according to several websites, one of the fundamental documents on service Design. Now the definition is clearer and more real in my head. The book is simple and goes straight to the point: - Introduction and Context - Toolbox (the most interesting part) - Business cases (unfortunately, most of the solutions are too old and outdated) - Essays Don't feel like I know service design after reading this book, however, I can see where to use it and how I can include this tools into my very own (and eclectic) toolbox.

Clear and nicely formatted 'handbook' on service design. Expect no major breakthroughs or new insights, but if you're looking for a quick understanding or brushup on what Serice Design Thinking is, this is your book.

This book is a must-read for any area of expertise inside a company (Operations, Marketing, Product, Servicing...). It explains the service design methodology and showcases an extensive library of tools and frameworks to frame problems and thus create useful solutions in the form of products, services or processes. It’s visually coded so you can just answer your question or take a deep dive into various elements of design 👌🏼

Idk just kept going on about service design in the meta sense way too much. Like we get it. Service design is important and new(ish). I liked the last essay but all of the icons and annotation systems felt unnecessary and distracting which is a little bit *alanis morissette voice* ironic.