Fun Inc Why Games are the Twenty-first Century's Most Serious Business

In the US, the gaming industry was worth over $18bn in 2007, while the second-biggest, Japan, added $7bn to a global total of almost $50bn. It's the fastest growing media business in the world, and one of the very few industries that seems destined to resist the credit crunch. In commercial terms understanding the games industry's innovations presents a great opportunity for businesses to better understand both their workers and their clients; a revolution in co-operation, communication and motivation. It is up to us, today, to decide what we wish to preserve, what we wish to transform, what we wish to avoid, and what we should really be afraid of. Let Tom Chatfield help you get wise and get powerful in the most dynamic industry in the world, before you get left behind.