Elvis in Jerusalem Post-Zionism and the Americanization of Israel

Drawing on personal experience as well as all kinds of artifacts from Israeli popular cultureshopping malls, fast food, public art, television, religious kitschhe puts forward his controversial view that the sweeping Americanization of the country, rued by most, has had an extraordinarily beneficial influence, bringing not only McDonalds and Dunkin Donuts but the virtues of pragmatism, tolerance, and individualism.