Supply Chain Strategies Customer-driven and Customer-focused

Highlighting some of the main challenges facing organizations, this text looks at how to select, design and implement successful supply chain strategies in an increasingly competitive environment. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lessons to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text also includes numerous international case studies and vignettes that will cover different industries, thereby giving a wide-ranging, global approach to the topic.