About
Sign in
Join
User Generated Branding
Integrating User Generated Content into Brand Management
Ulrike Arnhold
—
2010
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Buy
Want to read
Sign up to use
Share
0
Reviews
0
Highlights
0
Currently reading
0
Finished
0
Want to read