Name: Uncharted
ISBN: 9781594487453

Jean-Baptiste Michel

Erez Aiden

"Breaking open Big Data, two Harvard scientists reveal a ground-breaking way of looking at history and culture"--

Big Data as a Lens on Human Culture

Uncharted

Andrew Marti

Big Data isn't just analyzing what's happening right now. It's used to analyze how we have changed over time. The authors use Google's ngram project to get insight into trends in culture through books and words in those books over the last 300 years. One amazing chapter described the measurable impact on culture due to Nazi oppression in the 1940s. Other chapters show how quickly people gain...and then lose fame. Words, too, have a measurable life and death. 

Big Data isn't just for geeks. It's for anyone fascinated in history, culture and how we change as a society.

Highly recommended.

Uncharted Big Data as a Lens on Human Culture

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