Name: Unleash the Power of Storytelling
ISBN: 9780991081424

Rob Biesenbach

Win Hearts, Change Minds, Get Results

Unleash the Power of Storytelling

Story = Character + Goal + Challenge + Resolution

Main actionable takeaway:

Story = Character + Goal + Challenge + Resolution

matej yangwao

** spoiler alert **
           Definitely great book if you're new at storytelling:)

>We tell stories every day, but only a few make history

>. The power of storytelling can influence people, convince, inspire, and prevent them from doing unnecessary things.

>All your stories are worthy, but they reveal their true power when they influence someone's worldview.

>Researcher Paul Zak discovered that stories make the brain release oxytocin, a hormone associated with empathy.

>Other studies have shown that while listening to a story, the brain triggers the same areas as when experiencing an actual event.

>We subconsciously associate ourselves with the protagonist of the story and place ourselves at its epicenter; our palms sweat, and our heart rate increases — this is our body's feedback.

>Biesenbach identified six keys to a strong story:
• Emotions. A compelling story evokes an emotional response.
• The story should have a face. People do not remember percentages and statistics, but they will feel a kinship with the character that personifies the issue.
• The stories should connect your listeners with each other and with your brand.
• Stories make us more human. They should remind people of who they are.
• Stories should reiterate the importance of values ​​such as love and care. They should temporarily distract people from their routine existence.
• Show; don't tell. Back up your words with a reliable example.

>Your story should offer people something they can't refuse.

>Read more books. Memoirs and biographies are excellent sources of valuable stories.

>Sometimes an appropriate analogy, phrase, or metaphor can replace an entire story.

Unleash the Power of Storytelling Win Hearts, Change Minds, Get Results

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