UX for Lean Startups Faster, Smarter User Experience Research and Design

Creating a great user experience doesn’t have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. You’ll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love. User Experience expert Laura Klein gets you right to work with specific tips on how to make design and research quick, flexible, and measurable enough to work in a Lean environment. Rather than bog you down with a high-level discussion of Lean UX, UX for Lean Startups offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.