Practical Management Science

Take full advantage of the power of spreadsheet modeling with the guidance in PRACTICAL MANAGEMENT SCIENCE, 6E, geared entirely to Excel 2016. This edition integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. The book emphasizes applied, relevant learning while presenting the right amount of theory to ensure readers gain a strong foundation. Exercises offer practical, hands-on experience working with the methodologies. The authors focus on modeling rather than algebraic formulations or memorization of particular models. This edition provides new and updated cases as well as a new chapter on data mining. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.