Seth Godin

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

The Rise of Tribes and the End of Normal

We Are All Weird

For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

We are All Weird

Amanda Wells

This small book was a good start to an interesting idea - I wanted more though! And yes, I am aware that Godin's ideas are fleshed out elsewhere, and that the point of this book is not to go into depth on the cultural impact of society so far, and the rise of mass consumerism, and the anthropological precedent of the mass v. the weird... but I wanted more!

Nonetheless, Godin's writing style is conversational, and very well articulated. This book is concise but not abrupt - it felt more like an extended blog post.

I liked it, and was intrigued, but I won't recommend it if someone wants a solid introduction to the ideas encapsulated here... unless they say "I only have 30 minutes".

We Are All Weird The Rise of Tribes and the End of Normal

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