Mad Cows and Mother's Milk, Second Edition The Perils of Poor Risk Communication

The text outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. All of the case studies emphasize the need for effective communication about risks to allow effective dialogue by informed publics on health and environmental risks.