Name: Alex Ker's review of Traction by Gabriel Weinberg
Item: Traction
Rating: 5
Author: Alex Ker

Gabriel Weinberg

Justin Mares

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

A Startup Guide to Getting Customers

Traction

Ritik Sahni

Alex Ker

Essential read for any founder undergoing go-to-market for the first time; Weinberg and Mares share an lucid framework for gaining traction (bulls-eye, middle-ring, and critical path) to help you hone in on a primary traction channel that is most effective and under-utilized by competitors, while offsetting any bias towards obvious/favourable types of growth.

Victor Gomez Estevez

Libro muy detallado con 19 métodos (según el autor los únicos que hay) de cómo conseguir tracción en una startup.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin

How Any Startup Can Achieve Explosive Customer Growth

Ilia Markov

Quite basic, even if you're not familiar with some of the channels discussed. People who're just getting started with digital marketing will find it useful.

Even at that, it feels somewhat dated and I think it needs a refresh.

Suat ATAN

Akshay Agrawal

In 'Traction', successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users

Ritik Sahni &
Traction by Gabriel Weinberg

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Ritik Sahni &Traction by Gabriel Weinberg

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Ritik Sahni &
Traction by Gabriel Weinberg