Anne Peirson-Smith

Mary M. Devereux

Public Relations in Asia Pacific looks at the rapid expansion of the professional public relations industry in the Asia Pacific region. Authors Mary Devereux and Anne Peirson-Smith discuss the skills and experience required to navigate the cultural and geographical differences within the region in order to communicate effectively with stakeholders. The contents are both theoretical and practical, covering the core practices of public relations: public and government affairs marketing communications branding media relations corporate and financial communications issues and crisis management internal and change management and corporate responsibility. The book investigates the impact of digital media across all disciplines as a common unifying theme. Public Relations in Asia Pacific is well structured and easy to navigate and is the first book to offer case studies and professional insights based on the Asia Pacific experience. Written by two highly-qualified authors, who each have over 20 years experience in the industry, Public Relations in Asia Pacific will appeal to current Asia Pacific practitioners and students, as well as those working in the region for the first time.

Communicating Effectively Across Cultures

Public Relations in Asia Pacific

Joseph H. II

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

The Fashion Business Reader

Gjoko Muratovski

Veronica Manlow

Joseph Hancock

Fashion branding ismore than just advertising. It hasbeen definedas the cumulative image approach targetingcustomers with products, advertisingand promotions organized around a coherent image. It helps to encourage thepurchase and therepurchase ofconsumer goods from the same company. While historically, fashion branding hasprimarily focused on consumption and purchasing decisions, recent scholarshipnow challenges old methodssuggesting that branding is a process that needs tobe analysed from a stylistic, luxury and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. In this book authors explorethe meaning behind fashion brandingin the contextof the contested powerrelations underpinning the production, marketing and consumption of style and fashion as part of our global culture. "

Style, Luxury & History

Global Fashion Brands

Adam Geczy

Paul Mountfort

This book examines cosplay from a set of ground-breaking disciplinary approaches, highlighting the latest and emerging discourses around this popular cultural practice. Planet Cosplay comprises chapters from scholars who are widely published in this field, examining the subject of cosplay from sources and sites to performance and play, from sex and gender to production and consumption. It addresses questions ranging from the rise of cosplay as a cultural phenomenon to its role in personal and cultural global identities. Planet Cosplay is unique in providing a multi-perspectival examination of the practice from such theoretical bases as popular cultural studies, performance studies, gender studies, media studies, communication studies. As the title suggests, its purview is global, encompassing some of the main centres of cosplay throughout Asia, the US and Europe as well as some outliers, including Australasia. Each of the chapters offer a comprehensive a set of entry points into the subject matter, and also a kind of narrative of the development of cosplay and scholarly approaches to it.

Costume Play, Identity and Global Fandom

Planet Cosplay

Joseph H. II Hancock

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

Anne Peirson-Smith

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